When I first looked at the original website for Molloy Plaster Mouldings, it was clear that the business had a strong reputation, but the website didn’t reflect that.
The company is a leading Irish supplier of decorative plaster mouldings, with decades of experience and a wide range of products for both residential and commercial projects . However, the online experience felt outdated and didn’t effectively showcase their quality work.
The Problem
The original homepage had several usability and design issues:
- Cluttered layout with too much text and little hierarchy
- Outdated visuals that didn’t reflect the premium nature of the products
- Difficult navigation, especially on smaller screens
- Lack of clear calls-to-action
- Weak first impression despite strong brand credibility
Overall, the site didn’t communicate trust, craftsmanship, or professionalism.
The Approach
The redesign focused on clarity, modern aesthetics, and conversion.
1. Simplified Layout
I restructured the homepage into clear sections, making it easier for users to scan and understand the offering quickly.
2. Strong Visual Identity
Large, high-quality imagery was introduced to better showcase the craftsmanship of the mouldings – letting the product speak for itself.
3. Clear Messaging
Instead of long paragraphs, I highlighted key value propositions like:
- Quality craftsmanship
- Nationwide service
- Experience and expertise
4. Improved Navigation
The new top navigation makes it easier to explore product categories such as cornices, exterior mouldings, and galleries.
5. Conversion-Focused Design
Clear “Make Appointment” and “Contact Us” buttons were added to guide users toward taking action.
The Result
The new homepage is:
- Modern and visually engaging
- Easier to navigate
- Better aligned with the brand’s premium positioning
- More effective at converting visitors into enquiries
Most importantly, the redesign brings the website in line with the actual quality of the business – something that wasn’t happening before.
Final Thoughts
A website should reflect the true value of a business. In this case, the redesign helped bridge the gap between excellent craftsmanship and digital presentation.
If your website doesn’t match the quality of your work, you could be losing potential customers before they even contact you.
Want to Work With Me?
If you’re looking for a website that stands out, reflects your brand, and converts visitors into customers, I’d love to help. I don’t just build pages, I create custom experiences tailored to your business goals.
Whether you need a complete redesign, ongoing maintenance, or a brand-new site, I’ll make sure your website is unique, functional, and designed to grow with you.
Contact me today and let’s bring your vision to life!
